Custom glass bottle bottles provides a distinctive look and offer large brand benefits, but brand owners must measure the benefits and drawbacks.
Everyone understands that your alcohol brand package has to work hard on the retail shelf and on the trunk bar to appeal to consumer attention. Custom bottles are a robust way to do this end, in particular when done with complimenting product packaging components.
But brand owners must fully consider the effects of committing to a custom bottle before choosing this way. Below I’ve defined the professionals and Cons every brand should think about before embarking on a custom container.
PROS:
Proprietary – Bottle as Brand Iconography
A proprietary bottle provides a distinctive iconic look for your brand. Custom containers allow the potential to leverage a unique condition and incorporate your branding in to the actual custom glass bottle and providing a visual icon that can encapsulate your brand and and accentuate your bundle design.
Anti-counterfeiting
Custom containers are a robust anti-counterfeiting strategy. The high cost of development, difficulty in replication and hurdles in inventory provide strong obstacles to counterfeiters vs. stock goblet that is much easier accessible.
Customizable:
A custom container allows the possibility to create a container that can focus on your product, highlight its unique features, and take into account production parameters to make sure your bottle will run easily during bottling.
Whether you’re in the research and development stage of your business, have recently launched a product, are thinking about a rebrand or product expansion, or you’ve been with us long enough to create a name for your brand and want to freshen things up, the decision to provide your products in wine glass bottles and containers is likely a subject that’s been on the table at least one time or twice.
Packaging decisions should never be easy to make and generally, line stuff like cost and logistics are top of mind when your choice was created to offer products in a far more affordable and lightweight plastic packaging. While these factors are important, there are a great many other reasons why goblet packaging will probably be worth the higher price point.
More frequently we are seeing companies make the swap to more ecological packaging because of their products. A number of the industries which have shown to profit exceptionally from adopting wine glass packaging include those who find themselves manufacturing alcoholic beverages, condiments, juices, natural oils, salad dressings, jams, maple syrup etc. These industries can partly feature their success to the packaging of these product, and they have an outstanding knowledge of who their products appeal to. Once you have discovered your ideal customer, make sure that your presentation aligns with them through every stage of the consumer voyage. From product selection on the shelf, to the utilization, storage and screen of the product at home, it’s necessary to think about how precisely your product will resonate with your target audience.
While it is important to stand behind the quality and craftsmanship of your product, and understand who your loyal customers are when identifying the packaging alternatives you lead to your product, here are some more reasons that your business should consider packaging your products in a glass bottles and containers.
1. Goblet is reusable.
The life of most plastic packaging has ended almost soon after the product is employed or consumed, which explains why making reusable a glass presentation part of your business model should be front side of mind.
Purchasing glass bottles and containers is a smart alternative because they can be easily reused with some basic cleaning methods. Companies are starting to implement bottle return programs and even offer an incentive to customers who accomplish that. Stanpac provides your business with wine glass bottle cleaning machines, which might be purchased and supplied right to your business.
Have some fun with the look of the product packaging – this is your chance to get creative! Many wine glass companies have a collection of stock designs to choose from to make your brand become more active. Custom molds can be found if you’d prefer to take your presentation to the next level, however this will require investing in a significant amount which may become a considerable investment.
The look of your container or box should be something that your visitors will want to reuse in their homes. If indeed they savored your product, got a great experience, and discover your packaging on the frequent basis, the much more likely they should be a normal consumer of your product.
There are many businesses, including breweries, juiceries, dairy farms, and much more, who’ve already migrated to a far more sustainable, reusable product packaging. Mass and zero-waste stores like Large Barn are actually selling brand name jars for many who prefer never to use plastic hand bags. In cases like this, glass bottles and jars turn into a new earnings stream and because the jars are brand, it helps to keep you top-of-mind.
2. Reduce contaminants and keep maintaining taste.
Being a food and beverage presentation option, glass is known as “GRAS” (Generally Recognized As Safe) by the U.S. Food and Drug Administration (FDA). The FDA is a good reference for presentation as it offers educational information, databases and listings related to food things that trigger allergies, materials, food and coloring chemicals, and GRAS substances.
Glass does not contain harmful chemical compounds, which means that they’ll not be released into your meal or beverage product. Glass is also a non-porous materials, meaning that with proper sterilization, your product will maintain its taste and flavour. Bear in mind, a high-quality product will attract a high-quality customer who’s willing to pay reduced.
For instance, dairy farmers like Straus Creamery are strong advocates of packaging their product in glass bottles. Not only does it keep carefully the milk tasting crisp, fresh, and unaltered, but consumers also claim that it feels colder than milk out of a vinyl jug or handbag. Due to the reduced travel time from farm to shelf, milk in glass containers is less processed and contains more enzymes, so that it is easier to digest and even allows a lot of people with dairy intolerances to drink milk from a goblet bottle.
Still interested in why goblet milk containers are better than plastic milk containers? We’ve got everything that information for you here.
3. Quality Aesthetic.
Cup not only feels top quality but it also looks good. There’s no question that cup packaging sticks out when compared to standard plastics and cardboard product packaging. Higher quality packaging will usually give consumers the conception that your product all together is of an increased quality than your competition.
Not only does your glass-packaged product stick out over a shelf beside its competitors, but it’ll charm to the design-conscious and eco-conscious consumer. Having the ability to stand out in marketing is important and Stock traders Point Creamery has done an outstanding job at using the product quality aesthetic of the product for their digital marketing, intriguing their supporters with beautiful photography, engaging recipe ideas, and life across the farm, restaurant, and creamery. While their Instagram feed often shows the merchandise in use, in addition they incorporate packed product shots to their content – in turn, pushing their audience, consumers and partners to do the same.
The quality cosmetic of glass presentation can be studied to a complete new level with thrilling and distinctive brand application. Through the use of state-of-the-art software equipment, Stanpac can boost virtually any a glass container by using a direct display printing process called Applied Ceramic Labeling (ACL). Learning much more about how this enjoyable technology can raise your packaging at us here.
It’s important to be aware of what is accomplishing well on the market and what your audience is purchasing, but don’t be misled by trends that are often dismissed after a restricted timeframe. Trends to be aware of include targeting women who have a tendency to be the primary shoppers of family members, young adults with an increase of discretionary funds, and appearing psychographic categories such as foodies, style-centric, lifestyle influencers, and socially-aware soccer moms.
4. Science.
The decision to program in glass moves beyond looking and tasting good. Whenever we consider a few of the most significant industries for a glass packaging, knowledge plays a sizable part in making certain this is actually the right decision for your product.
Manufacturers of dips and sauces will most likely fill their presentation at very hot temperatures. That is done to sterilize the pot and its articles during the filling process, limiting the amount of steps required along the way as there is currently no dependence on different sterilization beforehand. Because of this, manufacturers prefer solid glass product packaging that can stand up to hot temperatures and won’t melt when loaded.
Moisture maintenance is crucial for sugary products like honey and syrup. We’ve all observed this before – a tote of sugar that has been affected by wetness will become a stable brick if not packed properly and honey will develop a covering of crystals along its top layer. If normal water is presented, you can ferment the items; remove the dampness completely and you can end up with crystallization. Manufacturers often favor impermeable goblet to keep these products at the perfect moisture level.
Packaging also has the capability to have an impact on the aroma materials of the merchandise inside. For instance – the smell of extra virgin essential olive oil can be present naturally or it could be bought through oxidative degradation under the most appropriate temperature, light, and oxygen supply.
Why are there a wide variety of options as it pertains to glass shade and transparency? The modifications in glass colour can protect light-sensitive items, increasing shelf life and retaining the grade of the product while still allowing the customer to start to see the product through the presentation.
5. Responsibility.
People recognize that their purchasing decisions have an effect on the environment and get started to combine more ecological purchasing patterns to their daily lives. Taking steps to make certain you are doing all your part for the environment is important for every business and will lead to a more substantial, more loyal consumer platform.
A report by Cone Communications, discovered that 91% of global consumers expect companies to use responsibly and make attempts to handle environmental concerns. Research also demonstrates 84% of customers look for environmentally responsible products whenever you can.
Furthermore to doing your part for the surroundings, a study folks consumer attitudes and behaviours shows that the relationship of health insurance and environmental responsibility is becoming a lot more important. Studies also show that 71% of grocery shoppers, ages 18 to 65 years, concur that products with a healthier ingredient list should be using presentation materials that are just as important. Wine glass and newspaper are perceived as the healthiest, with Styrofoam and vinyl considered minimal healthy.
